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Wow, the idea I posted yesterday from Steal this Idea, an ad that responds to human attention, is actually being implemented. thedailywhat: Print Ad Campaign of the Day: By German ad agency Jung von Matt for Amnesty International, an interactive anti-domestic violence bus stop ad that displays a powerful image of a wife being beaten by her husband only when it isn’t being watched. Tagline: “It happens when nobody is watching.” [via.] It uses an eye-tracking camera that will switch the image a few moments after the viewer starts looking at it. Crazy. 

Wow, the idea I posted yesterday from Steal this Idea, an ad that responds to human attention, is actually being implemented.

thedailywhat:

Print Ad Campaign of the Day: By German ad agency Jung von Matt for Amnesty International, an interactive anti-domestic violence bus stop ad that displays a powerful image of a wife being beaten by her husband only when it isn’t being watched.

Tagline: “It happens when nobody is watching.”

[via.]

It uses an eye-tracking camera that will switch the image a few moments after the viewer starts looking at it. Crazy. 


230 notes
  1. raindropsandmuffintops reblogged this from thedailywhat
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  4. kernmars reblogged this from thedailywhat and added:
    Brilliant campaign display. Read on for details...makes this possible.
  5. gordon-crisp reblogged this from litttlebeats
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  11. ed-word reblogged this from thedailywhat and added:
    Amazing advertising technology...is incredibly innovative. On
  12. mahcjkenzee reblogged this from samdesant1s
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  18. shtzngigglez reblogged this from thedailywhat and added:
    great idea i think, not sure if...works to well anti-domestic violence but still very...
  19. curryup reblogged this from thedailywhat
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  24. fromtheinside reblogged this from thedailywhat and added:
    thats pucking brilliant
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