Yes, the Apple marketing team actually used the word “magical” in this promotion of the iPad on the Apple website.

I feel like I’m a two-year old. Do I want a magical computer? With a magical candy sticker wand? Where is my unicorn? How about my magical dugong, which I will ride away to a magical netherworld filled with poor little triple e’s and mini acers?

Dugong = totz more magical than the iPad.